STAR - BreakTheLoop
Campaign Overview
Campaign Objective
To create awareness about Star #BreakTheLoop campaign via influencer engagement to share their BTL experiences & generate conversations.
9 women influencers posted their heartfelt stories about their experiences with gender stereotypes & what they did to break the loop.
The creators shared their raw images capturing strong women & shared their personal experiences alongside via a detailed caption, highlighting their version of #BreakTheLoop & further calling out to their followers to share their stories.
Ideation
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