MakeMyTrip - Welcome to Arabia
Campaign Overview
Campaign Objective
The campaign was conceptualised to debut MakeMyTrip’s exclusive "Welcome to Arabia" campaign.
The overall campaign message was to make their audience grab a ticket to flow along with the sands of time as they journey through the timeless mystery of the ancient civilizations, verdant landscapes, Middle Eastern cuisine and explore the vibrant cityscape that's mostly a mystery to travelling enthusiasts waiting to select their next destination.
To achieve this objective and to convey this message, Eleve onboarded 24 influencers from categories A and B, representing various genres and regions, to Saudi Arabia.
Ideation
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