Goibibo feat. Vidya Balan
Campaign Overview
Campaign Objective
This campaign particularly focuses on the common misconceptions and questions that female travellers face while travelling on the flight. This initiative's core value is to spread awareness among the Indian audience on International women's day that falls on March 8th of every year.
The minute-plus-long film featuring Vidya Balan addresses in a ‘woke’ way how women don’t need anyone telling them to behave in a certain fashion whenever it comes to travel.
From being judged for travelling solo or for their choices or even clothes – Vidya talks about some of the challenges women flyers face and suggests redressal through wit and repartee. The film concludes with Vidya urging women to pursue their passion and break free from the unwritten rulebook for women travellers.
Ideation
Make your campaign stand out.
It all begins with an idea. Maybe you want to launch a product. Maybe you want to turn a brand into something more. Or maybe you have a creative vision to share with the world. Whatever it is, the way you tell your story with us can make all the difference.