Cult.Fit Choose To Lose
Campaign Overview
Campaign Objective
To create awareness about Cult Fit’s beginner & intermediate friendly program called Choose To Lose. An at-home fitness program with the objective of a campaign to get people to check out & enrol on the program.
We collaborated with 6 fitness influencers to share their experiences & workout stories with Cultfit’s Choose To Lose program.
The influencers worked on Reel & video stories to create awareness about “Choose To Lose”, further redirecting their audience to the program.
6 Influencers worked on video stories with swipe-up leading to the landing page, while 5 influencers worked on reel content highlighting the program benefits.
Ideation
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