Campaign Overview
Campaign Objective
To own the social voice during Friendships Day.
Breaking the clutter where every brand will be talking about friendship
Cadbury Dairy Milk’s friendship day campaign was something that every internet abuser would remember. The crux of the campaign was to troll the abuser with a Purple Heart emoji till the abuse ends. To launch this campaign using key opinion leaders on social media platforms, Eleve used its power of influencers to unite for a cause and help each other’s to create something unique – just like friendship.
Ideation
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It all begins with an idea. Maybe you want to launch a product. Maybe you want to turn a brand into something more. Or maybe you have a creative vision to share with the world. Whatever it is, the way you tell your story with us can make all the difference.